Start here: the Revline dealer system
- How a car goes from auction to sold, and where marketing fits
- Your weekly marketing hour
- Tracking leads by source
Revline Dealer Lab
What actually sells cars. Taught by a working dealer.
A course and membership for independent and small used and exotic dealerships. Listings, pricing, ads, short-form video and follow-up from someone who does it on a real lot every week. Not a guru.
- Dealership owners
- Sales managers
- Dealership marketing staff
The difference
Built on the lot, not on a stage.
Most dealer training is theory from people who stopped selling cars years ago. Dealer Lab is the playbook a working dealership uses right now: the photo order, the descriptions, the pricing calls, the ads and the follow-up that turn listings into appointments.
- Real listings, real ads and real videos, broken down step by step
- Updated every month as the marketplaces and platforms change
- Built for small teams with limited time and real budgets
- Templates and scripts you can use the same day
What you’ll learn
Nine modules. One system for moving metal.
From the first photo to the signed deal, every module covers a lever that brings more qualified buyers to your lot.
Listing photos that stop the scroll
- The shot list and angle order
- Phone setup, light and backgrounds on a small lot
- Walkaround videos in under two minutes
Descriptions and merchandising
- Descriptions that answer buyer questions
- Options, packages and history worth calling out
- Templates for daily drivers, trucks and exotics
Pricing and the marketplaces
- Reading price ratings on CarGurus, Cars.com and Autotrader
- When to cut and when to hold: an aging policy
- Which marketplaces to pay for
Meta, Instagram and TikTok ads
- Inventory and catalog ad basics
- Creative that sells: video, carousel, single car
- Small-budget structures, retargeting, cost per lead
Short-form video content
- Ten video formats that work for dealers
- A week of content in one afternoon
- Hooks, captions and getting your team on camera
Lead handling and follow-up
- Speed to lead: the first reply
- Phone, text and email scripts
- Follow-up cadence and appointments that show
Reviews and reputation
- Asking every buyer for a review
- Answering bad reviews
- Using reviews in ads and on your site
CRM, DMS and a website that converts
- What to track in your CRM and DMS
- Inventory, trade-in, credit app and transport quote
- Speed, photos and calls to action on vehicle pages
Membership
More than a course. A monthly edge.
The modules are the foundation. The membership keeps you current, with new material and live sessions every month.
Live Q&A
Sixty minutes of open questions on listings, pricing, ads and video. Every session is recorded for the library.
Ad & listing teardowns
Members submit real ads and listings for live critique and rewrites, so you see exactly what to change.
New templates
Ad copy, description templates, follow-up scripts and posting calendars you can use the same day.
What’s working now
A current campaign or listing test from a working lot, broken down step by step.
Member community
Ask questions, share wins and get feedback on your listings from dealers doing the same work.
Platform updates
Changes on CarGurus, Meta, TikTok and the marketplaces that affect how dealers sell.
Who it’s for
Built for dealers who do the work.
Dealer Lab is for
- Owners of independent and small used or exotic dealerships
- Sales managers who want more and better leads from every listing
- Marketing staff running listings, social and ads for the store
- Teams that want one playbook everyone can follow
It isn’t for
- Anyone looking to get rich flipping cars
- Large franchise groups with in-house agencies
- People who want theory instead of practice
Founding members
Join the founding-member waitlist
Founding-member pricing is reserved for the first 50 members. The waitlist gets first access and the full details before anyone is charged.
- Founding-member pricing for the first 50 members
- First access to the modules and live sessions
- Seat options for your whole team
Your request goes straight to our team at [email protected].
FAQ
Questions dealers ask first.
Who is Dealer Lab for?
Owners of independent and small used or exotic dealerships, sales managers, and the people who run listings, social and ads for the store. If you sell cars and want more qualified leads from your own marketing, it’s built for you.
How much time does it take?
The system is built around one focused marketing hour a week. Lessons are short and practical, so you can watch one, apply it on the lot, and move on.
Can my whole team use it?
Yes. Dealer Lab is designed for owners, managers and marketing staff to work from the same playbook. Seat options are shared with the waitlist along with founding-member pricing.
What does founding-member pricing mean?
The first 50 members get a founding rate. Waitlist members receive the full details first, before anyone is charged.
Do I need a big ad budget?
No. The ad module is built around small-budget campaign structures and retargeting, and most of the course works with the inventory, phone and team you already have.
Does it promise sales or income?
No. Dealer Lab teaches practical systems for listings, ads, video and follow-up. It makes no income or sales guarantees, and it isn’t a get-rich car-flipping program.
Rather have it done for you?
Revline also runs social media, ad management and dealership marketing for stores that want it handled. Start a conversation with our team.
Ready to move more metal?
Get on the founding-member list and claim a spot among the first 50.